Social Media as a Main Marketing Tool

Social-Media-as-a-Main-marketing-tool2The changes in Google’s search algorithms have put paid ads on top of the search results right in the middle of the page. No matter how hard you try at ranking higher in organic searches for your business and popular keywords, the top spots will be taken by those with big bucks to advertise. Whilst this brings more revenue for Google, it also drives businesses away to Facebook, Twitter, Instagram and other social media platforms. Naturally, businesses have started including social media in their strategy as it drives traffic to their website and boosts sales without paying the piper at Google.

Social media platforms now have an unprecedented number of users. Marketers have seen their potential for growing business and they have started using it to get more customers and make more sales. Here is how social media works for you:

  • Social media drives targeted traffic to your website whilst boosting your website’s SEO at the same time.
  • It is the most convenient tool to build a relationship with clients and business contacts. Building a relationship with customers has never been easier.
  • It allows you to react promptly to any problem.
  • Improves brand loyalty.
  • It is easy to stay up to date with what your competitors are doing.
  • Find customers you were unaware existed and grow your audience.
  • Having a profile or brand page is free. You only need to pay for well targeted ads and improved visibility.
  • Unbeatable ROI.
  • Social equals mobile. In a day and age when everyone frequently browses the internet on their smartphones, being present there means your brand reaches all those mobile users.
  • Bigger reach of any campaign or product promotion.

Representing your brand on available social channels will guarantee your audience is aware of your existence. Interact with your audience, create catchy campaigns and enjoy the benefits of improved sales.
The most obvious platforms to use are Linkedin, Facebook, Twitter and Instagram, but Google+, Pinterest and Snapchat should not be neglected.
For a more detailed article including a case study, visit


Why should I outsource content development


We have already established that your website needs a blog with good quality content in previous articles. In addition, you need content for your social posts, social blogs, Pinterest, Instagram, facebook, Linkedin, G+, Twitter etc. Yes it takes time but well worth it. Well what if you do not have the time or necessary skills to write this content yourself? That is when outsourcing content development becomes an excellent idea.

There are many benefits to outsourcing you content development. By outsourcing your content creation you will receive:

  • Keyword rich content to improve your website’s ranking
  • Reduced costs
  • Higher level of efficiency
  • Receive content on time
  • More time to focus on key aspects of business
  • Persuasive and well researched writing
  • Save money by not hiring full time employees and providing them with benefits and health insurance
  • Run practice writing sessions to check the quality of the content
  • Take advantage of the knowledge and expertise of others
  • A wider range of content with a unique, fresh perspective
  • Get more done in less time
  • Broader skill set resulting in quality pieces of writing.

The two biggest takeaways are that good quality content helps establish the credibility of your business and improves your SEO and search engine ranking.

On the other hand, you, the outsourcing company should give clear instructions to your writers and make any remarks while the writing is still in a draft version.

Communication is key, so make sure your writers are aware of the content’s objective write in line with your brand and the story you want to tell.

For additional reading on similar topics, visit

We hope this article was helpful. Good luck!

Father’s Day Gift Ideas


Men are notoriously difficult to buy for, or at least that’s the excuse women use when they but a ton of things for themselves but nothing for the men in their lives. It’s partially true because men don’t use too many personal care items and they generally are happy with 3 to 4 pair of shoes. Socks and ties – well you can’t buy them socks and ties every year. And they only need one hammer and screw driver set. Most aren’t even good with tools any more so scrap this age old gift.

What to do?

KhyberBazaar has put together a small list of unique items that are practical, not expensive and very unlikely that your father would have the same or similar items already.

When you spread your horizon, ideas abound but we are all busy with our daily lives and unaware of ideas from other cultures. I won’t tease you any more. Here is the link to their article

Good Luck!

How much should a website cost you?


Thinking of building a website for your company? Wondering how much it is going to cost you? You ask a few people and they all give you a different answer. You are confused. That is to be expected as there is no simple answer. A website can cost you from $500 to $50,000. Let’s get you educated a little so you can talk to a web developer armed with a little better knowledge.
The number 1 thing you need to know is: it really depends on what your site is about, what it does and how it looks. Mobile friendly websites with custom, modern design cost a lot more than the average blog. In this article, we’ll give you an overall idea of the cost, but by all means, we encourage you to double check the cost depending on the site you want with a web developer.
Here are main thing you need to include in your budget:
⦁ Domain – not expensive
⦁ Hosting – not expensive
⦁ Design – could be expensive
⦁ Development/ website builder and maintenance – could be expensive
⦁ Content & SEO – it’s a long term activity. Keep it separate from web development.
Again, we would like to stress that the cost of building a website boils down to four points:

Which of these resources do you have at your disposal? Lacking one or two does not mean that you cannot have a website. You can either compensate one for the other or in the case of design/tech skills you can outsource the website building to professionals.
You can choose to buy a domain and learn how to design and setup the website yourself, which will probably take quite some time. In most cases, it is much more cost effective to get help from professionals.
You can either build parts of it by yourself, do it all on your own or have developers do all the work. Developers can build the website from scratch without using any particular website building software. Or, you create the site on WordPress but you need to know your way around the platform if you are to customize it to your needs and preferences. Alternately, website builders such as Wix, Squarespace and Weebly are drag and drop builders so you can assemble a website with minimal technical knowledge. It will still require time though.
There is a much more detailed article on this subject at
Good Luck!

Planning for a newsletter – Best practices


Newsletter are reports, issued periodically by businesses or organizations and used to present information and news to people with an interest in the organization or the subject matter. Above all, a newsletter is a chance to attract the attention of your audience and would ideally lead to a certain action. In order to achieve the desired purpose of the newsletter, it must be planned and executed in a way that will bring about the desired results.

Before we begin, we need to stress the importance of defining the objective of your newsletter. Do you want the newsletter to send traffic to your website or do you want to disseminate information and build goodwill. Is it only going to inform about new products or services or new events and situations or a continuous discourse on subjects of interest.
Newsletter are not just for businesses. Religious and government bodies, non-profits and charities, user groups etc. all have newsletters.
To send newsletters via mail, you will need your members postal address. If by email, their email address. In both cases, you will need to develop a database and make it easy for people to sign up. You may use an auto-responder like GetResponse, Aweber or MailChimp if using email.

First and foremost, you must know who your audience is and understand their needs. Keep in mind that they are on more than one mailing list, so send only relevant content that might interest them. A good practice is to include other relevant materials alongside your own for added value. Readers will certainly appreciate your effort, especially if it proves to be a good source of information.
Second, your newsletter must tell a story, whether that is a product or service does not matter. People in your audience must be able to relate to the story or else the desired action will not come about. If you are unable to achieve this yourself, you could always hire a content writer to help in your efforts. Communicate with your writers, talk to them, help them understand your objectives and the story you want to tell and let them write it for you.

Third, choose the way you will deliver the content carefully. If your audience is mostly using mobile devices, then your newsletter must be mobile friendly as well. Be especially mindful of images and graphics as they take extra time to load.
Now that you have got all the basics down, create a calendar to help you plan the best time to send certain content. Be mindful of holidays and events in your area so you can keep it all as relevant as possible.

Next comes the subject line. This is very significant for the success of your newsletter. If the subject line does not pull people in, the rest of your content will not stand a chance to serve its purpose. Use between 25 and 75 characters.
The Call to Action should be written in a clear way that is easy to understand and be related to your aim. For example:

  • “Tell us what you think”
  • “Watch the video”
  • “Find out more”
  • “Click to Order”


Define when and how many times you are going to send it so you can also know when to have the draft content ready. Go through it one more time before sending it on its way.
Last but not least, you need to measure the effectiveness of your newsletter. Monitor the number of subscribers, the click rate, forwards, new sign ups etc. To avoid any legal issues, always link to your privacy policy and a way for people to unsubscribe.

In conclusion, before sending out your first newsletter, the majority of your time will be spent in the planning stage. Then the second one will be a matter of finding the content, address any glitches from the first run etc. It is hard work, but worth the effort. That’s why so many organizations continue to send out newsletters.

If you need help with content creation, content promotion or handling the mechanics of emailed newsletters, contact us at . You’ll be glad you did!

Tips for increasing Tweet Engagement


When it comes to social media, Twitter is a platform that should not be neglected, especially considering the number of users (320 million monthly active users) i.e. potential customers for your business. Small businesses use it to get some much needed traction, big brands to strengthen their relationship with customers and promote new products. The success of their content is measured by their Tweet engagement.
Before we go any further, here are two parameters you need to know:

  • The number of characters is limited to 140. Any tweet you want to publish must fit within that limit. Some argue that for optimal results, tweets shouldn’t be more than 110 characters long (hashtags included!). URL shorteners are your best friends whenever you want to include links.
  • The ultimate goal is Twitter engagement meaning that people favorite, retweet, respond to your tweets or click to any links/content you post. Ideally, this will bring more traffic to your website.

Many brands spend long hours crafting clever post ideas but they go down the News Feed in the blink of an eye if there is no engagement. Do not get discouraged. Keep working at it and as you refine your skills, your results will improve.
Here are a few tips on improving tweet engagement:

  • Get visual – photos, videos and infographics get much more engagement than simple text tweets.
  • Research and use appropriate hashtags.
  • Post relevant content and keep new followers engaged as they tend to unfollow if you do not grab their attention quickly.
  • Offer customer service.

Tools such as Twitter Analytics are of immense help. Twitter Analytics shows data about impressions of a 28 day period, engagement rate, content that got the most engagement, the type of engagement and much more.

For additional tips on improving tweet engagement, visit the detailed report at

5 Tips on Content Development


Well, many businesses start a blog as an add-on to their website and that’s good strategy as a blog develops an informal relationship with clients and with prospects. You learn from your clients feedback and they learn from you and from each others comments. Most businesses start with good intentions and they start with a lot of zest but after a few weeks they starts dropping the ball because content development takes time, and if you’re a small business, you don’t have time. There are so many things that demand your attention that you cannot simply do everything and unfortunately most people let their blog go stale. Every now and then they post something but that’s about it and they lose the very thing that they started to engage their customers. What to do? Well, I’ll share with you some very good strategies that have worked for us and I am quite positive will work for you.

1. Use a smart phone or your computer or a simple audio recorder to quickly record your thoughts. Make a short recording, audio recording, nothing fancy, just record your thoughts and then outsource to a person who does transcriptions. Let him / her transcribe it. It doesn’t have to be a massive topic, you can transcribe for 2-5 minutes and let somebody convert it to text, if it is useful information, post it on your blog.

2. Also ask the virtual assistant to find relevant images, graphics, videos… stuff that would add value.

3. Ask your own employees to write or record their thoughts, knowledge and ideas. They know their subjects, why not let them contribute. Now many technical minded people are not so good at English, irrespective of their mother tongue. English is just not their strength. So, what we do is we ask them to write and then we give them their written material to a writer to clean up their English and then we go and publish it.

4. Now if you’re into outsourcing, ask whoever your outsourcing company is, to develop content for you also, and also ask their content developers for tips and ideas. They’re into the business of developing content, they come across many clients and once they get to know you and you get to know them, talk to them, see if they have some ideas for additional content.

5. Ask your clients to contribute content as guest bloggers, they know their subject, they know your product or your service. They can talk about the challenges of the industry and they can also talk about how your product helps them. That ends up being real life case studies in a way, and that is the best thing you can do. It helps your other clients, it helps your prospective clients and it strengthens your relationship with the client who writes the post because now he has become an advocate for your product or service.

So I hope this helps, keep developing good content. If you need even more reasons to be convinced, check out the related article  at

Good luck!