5 Tips on Content Development

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Well, many businesses start a blog as an add-on to their website and that’s good strategy as a blog develops an informal relationship with clients and with prospects. You learn from your clients feedback and they learn from you and from each others comments. Most businesses start with good intentions and they start with a lot of zest but after a few weeks they starts dropping the ball because content development takes time, and if you’re a small business, you don’t have time. There are so many things that demand your attention that you cannot simply do everything and unfortunately most people let their blog go stale. Every now and then they post something but that’s about it and they lose the very thing that they started to engage their customers. What to do? Well, I’ll share with you some very good strategies that have worked for us and I am quite positive will work for you.

1. Use a smart phone or your computer or a simple audio recorder to quickly record your thoughts. Make a short recording, audio recording, nothing fancy, just record your thoughts and then outsource to a person who does transcriptions. Let him / her transcribe it. It doesn’t have to be a massive topic, you can transcribe for 2-5 minutes and let somebody convert it to text, if it is useful information, post it on your blog.

2. Also ask the virtual assistant to find relevant images, graphics, videos… stuff that would add value.

3. Ask your own employees to write or record their thoughts, knowledge and ideas. They know their subjects, why not let them contribute. Now many technical minded people are not so good at English, irrespective of their mother tongue. English is just not their strength. So, what we do is we ask them to write and then we give them their written material to a writer to clean up their English and then we go and publish it.

4. Now if you’re into outsourcing, ask whoever your outsourcing company is, to develop content for you also, and also ask their content developers for tips and ideas. They’re into the business of developing content, they come across many clients and once they get to know you and you get to know them, talk to them, see if they have some ideas for additional content.

5. Ask your clients to contribute content as guest bloggers, they know their subject, they know your product or your service. They can talk about the challenges of the industry and they can also talk about how your product helps them. That ends up being real life case studies in a way, and that is the best thing you can do. It helps your other clients, it helps your prospective clients and it strengthens your relationship with the client who writes the post because now he has become an advocate for your product or service.

So I hope this helps, keep developing good content. If you need even more reasons to be convinced, check out the related article  at http://bit.ly/content-development3

Good luck!

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Why should I outsource web development

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Outsourcing your web development is a good idea if you do not have the necessary skills or want to cut down costs. But there are a few more viable reasons that we have listed below:

#1 The number one reason why you should outsource your web development is the cost. The cost of labor is a lot smaller overseas, so you can have the job done for only a fraction of the price. If you are looking for a way to reduce the costs of your website, this is a good place to start.

#2 The possibility to hire an expert to work on your project without any long term commitments. The current task may require a particular set of skills but there are no guarantees that you will need a person with the same skills later on. This reduces the risk of having an employee without the ability to develop any future website work.

#3 You will have more time to dedicate on key aspects of your business. Think how long you will need to learn how to code yourself or finding a person with the necessary skills and bringing them in-house. Time that could be better spent on managing your business, looking for opportunities to grow the business, etc.

#4 Hiring a freelance developer will give you access to innovative practices or such development knowledge you may not be privy to yourself.

#5 If you do not have the necessary knowledge yourself, yet you are looking for quality work to be done on your website, outsourcing is the best idea.

#6 Timely completion of the project. If you working on a tight deadline, you not have time to waste on interviewing and selecting a quality developer in-house. The whole process can be done a lot quicker if you are simply outsourcing.
Admittedly, outsourcing is more tempting for smaller or new companies that have not come to terms with the newest technology. But the above listed reasons for valid for both small and medium sized enterprises. If you need even more reasons to be convinced, check out the related article at http://bit.ly/outsource-webdevelopment1
Good luck!

Why WordPress

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WordPress is the content management system (CMS) millions of websites rely on when creating and promoting their content online. It is the largest self-hosted website creation tool. As an entirely open source project, WordPress supports a wide array of themes, plugins and customization options. A little bit of coding will take you a long way towards having the site you want. The possibilities are endless.

Here are its 10 best features:

  • Open source with room for expansion
  • Customizable
  • User friendly for everyone
  • Low cost
  • SEO friendly
  • Easy to manage
  • Multimedia
  • Mobile Ready
  • Safe & Secure
  • Social media integration

For a more detailed article and for examples of WordPress sites, visit http://bit.ly/why-wordpress1

Web Developer for Charities

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Looking for web developers for your charity’s website? Before you hire one, here are some points to discuss with your web developer.

  • Charity websites are a bit different

Although the mission and objectives are equally important in any industry, the focus for a charity website should be its mission, programs, achievements and how website visitors can participate through volunteering or monetary donations.

  • Address the needy first

Many people who create websites for charities forget those who are drawing support from the organization. Don’t make this mistake and clearly outline how those in need can benefit from the organization, where the different offices are, what the contact numbers are and similar.

  • State your mission clearly

Charity web design must deliver a clear and concise message to the world. The website must effectively communicate your mission and objectives. Whether you opt for a header, tagline or banner is up to your preference and what you agree with your web designers. However, do make sure it is there and clearly visible for your site visitors. If someone has stumbled upon your site, they must be able to immediately see the purpose of your organization and the cause you are fighting for. Spend some time drafting your mission statement and make sure your website reflects it well.

  • Call to action / donations

Your call to action for volunteers or call for donations for your cause must stand out in your website’s design. Below you will find examples of charities that have done an excellent job of putting this option in a prominent spot. Read on.

  • Use multimedia

Incorporate multimedia in your website, let donors know who they are helping. You opt for images, videos or graphics based on your preference but do not leave multimedia out of your site.

  • Blog / News section

Your website should help the organization gain new supporters while offering a platform for current supporters to stay informed and up to date. Incorporate a news section and update it frequently. This will automatically improve your search engine ranking, bring you more traffic and give your hard work more exposure.

  • Calendar of events

Showcase your upcoming events prominently. It will help get more exposure for your activities and your supporters will always be aware of what activities you have planned for the future.

  • Contact information

Make it easy for journalists or other interested parties to find more information about your organization. Include contacts for all the members of the board.  Include press-ready quotes, from both members/directors and outsiders. Make it clear that journalists and other organizations may use these items in news coverage without obtaining prior permission from the organization.

For examples of charitable organizations’ websites, visit http://bit.ly/web-developer-charities1

If you already have a web developer that works with you, you may discuss the above points with him. If not, contact  InterloperInc.com. They are a web development company that understands the difference between commercial and charity websites and will help you to convey your message to the reader in the best way.

In conclusion, charity websites need to be user friendly, responsive, easy to navigate, use the appropriate fonts, colors and design like any other website. They must also effectively communicate the mission and objectives of the charity as the website is a valuable tool that helps raise awareness of the cause and gets the community involved.
We hope this article was helpful. Let us know what you think in the comments below.

ISA Slot Motherboards – New and Legacy

Help out businesses that are looking to fit legacy technology into an ISA motherboard with ISA slots.

Are you looking for an ISA motherboard that fits your computer?

Though not very typical, they still exist and are used in several industrial applications that still require ISA motherboards / ISA bus motherboards to run successfully.

There are also various enterprises that are looking to intergrate legacy technology into an ISA motherboard with ISA slots. Some call legacy systems “old” or “out of date”. Others argue that they see no need to switch to newer technology if the current system works satisfactorily or the costs are too high. Sceptics add that technology upgrades may cause security problems as newer systems are known for tracking and reporting user activity. Whatever the reason, if you are looking for a brand new or legacy ISA motherboard with ISA slots or adapters, it will take you some time to find one.

We decided to help you out in your search. We have worked with Interloper.com and we can safely say that this is where you will find the motherboard you are looking for. They offer a variety of motherboards that are compatible with both new and old operating systems such as Windows 7, DOS, Windows 95, 98, O/S2 and others.

These ISA Motherboards are ideal for enterprises trying to incorporate vintage technology into an ISA motherboard with ISA slots. Some of these motherboards offer a floppy disk port, which is although a dead technology today, but can be useful when recovering old data that was being stored on Floppy Disks. These durable ISA motherboards operate at a good range of temperatures, ranging from 0 to 50 degree Celsius.

PCI and ISA Slots

It is to be noted that these refurbished ISA motherboards come in a single unit, that is it does not include cables, manuals or drivers. If you wish to buy the cable set, Interloper.com sells that separately. However, the Kit with 3 Full Size ISA slot Motherboard comes with motherboard cables, heat sink and a fan. Also, the 4U rack mount system with 14 ISA slots comes with a rust proof , galvanized steel protective case. If you wish to purchase any of these ISA motherboards or all of them, then you contact Interloper.com directly.

Follow the contact form on the following link Buy ISA Slot Motherboards for purchase information of such products.

You can also browse Interloper.com for buying other products. and get your motherboard at a very good price. If you do not see the option you are looking for, they will do their best to find it for you.

Let us know about your experience with legacy systems and ISA motherboards in the comments below. We are curious and we would like to know what you think.

We hope this article was helpful.
Good luck !

Developing a Content Marketing Strategy

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Your Content Marketing Strategy essentially explains why you want to create content, what message you want to convey and how you plan to market or promote your content. It goes beyond analyzing the different ways content marketing can be used across the customer’s journey. It looks at the ways content marketing can be used together with other strategies (customer strategy, sales strategy etc).

What should your Content Marketing Strategy include?

Your Content Marketing Strategy is basically your plan on how you are going to use content to meet the needs of your business and your customers. It has to answer several questions:

  • Who are your buyers/your audience and what kind of content do they prefer? This question looks at the different type of information buyers seek along their buying journey. Get to know your target audience as this will enable you to produce more relevant content for them.
  • What are you trying to achieve with your content? What is your goal? Whether its building traffic, conversion optimization or generating leads, knowing your target beforehand will make it easier to aim.
  • What is your brand story? What is the message you want to communicate to your buyers and audience? In what way is it different from the message of your competitors? Spend some time on this. It has to be consistent and it has to be truthful. Do not over promise.
  • What channels are you going to use? Your strategy should also include the platforms you intend on using to achieve your goals and how you can connect them and make them cohesive with your brand story.
  • Metrics. How are you going to measure success? If you don’t measure, you will waste your effort. You must continuously measure as what worked yesterday may not work tomorrow as technology changes and habits change – sometimes rather quickly.

Once you have your strategy defined, you will start developing content, not the other way around. When it comes to the type of content you can create, there are many different options available, from blog posts that will attract new visitors to infographics that make the content more visually appealing, to engaging videos or even curating content created by others on occasion. Put important dates (you may want to run a special promotion for New Year’s, Christmas etc.) on your editorial calendar and schedule the content you want published on that day. Choose the external platforms where you want to share the content and adapt it accordingly. For example certain social media sites allow only a limited number of characters.

Remember, your content marketing strategy is not just content marketing or social media marketing but rather an umbrella term that encompasses them both and whose purpose is to address your customers’ needs.

Who should you share your content marketing strategy with?

Ideally, everyone should have access to it even those who may not be directly involved in the content marketing process as it will make them aware of your business and your customers’ need and they will feel inspired to work to meet them. You should also keep in mind that your strategy should remain relevant and consistent, so periodic revisions and updates are required.
To sum up, your content marketing strategy should outline key business and customer needs and how your content will address them.
We hope this article was helpful. For more on similar topics, visit our website at http://bit.ly/content-marketing11 You’ll be glad you did.

 

Make your Press Releases Stand Out

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According to PR Daily, over 1800 press releases are published every day in the US alone. Many companies and communicators have seen the benefits this kind of writing brings them (read news coverage) hence the big number of press releases.
So, how can you make you make your press release stand out from the crowd? Here are our top tips:

  • Speak the language of your audience
  • Make it short but informative
  • A good headline
  • Call-to-action
  • Quote credible sources
  • Multimedia
  • SEO optimization
  • Contact information
  • Pitch to the right people

The more, the merrier is not always right. Find the media outlets relevant for your company and industry and pitch your press release to them. After all, your press release represents your brand and there may be publications that do not align with it.
For a more detailed version of this article, visit http://bit.ly/effective-press-releases1
Good Luck!