Well, many businesses start a blog as an add-on to their website and that’s good strategy as a blog develops an informal relationship with clients and with prospects. You learn from your clients feedback and they learn from you and from each others comments. Most businesses start with good intentions and they start with a lot of zest but after a few weeks they starts dropping the ball because content development takes time, and if you’re a small business, you don’t have time. There are so many things that demand your attention that you cannot simply do everything and unfortunately most people let their blog go stale. Every now and then they post something but that’s about it and they lose the very thing that they started to engage their customers. What to do? Well, I’ll share with you some very good strategies that have worked for us and I am quite positive will work for you.
1. Use a smart phone or your computer or a simple audio recorder to quickly record your thoughts. Make a short recording, audio recording, nothing fancy, just record your thoughts and then outsource to a person who does transcriptions. Let him / her transcribe it. It doesn’t have to be a massive topic, you can transcribe for 2-5 minutes and let somebody convert it to text, if it is useful information, post it on your blog.
2. Also ask the virtual assistant to find relevant images, graphics, videos… stuff that would add value.
3. Ask your own employees to write or record their thoughts, knowledge and ideas. They know their subjects, why not let them contribute. Now many technical minded people are not so good at English, irrespective of their mother tongue. English is just not their strength. So, what we do is we ask them to write and then we give them their written material to a writer to clean up their English and then we go and publish it.
4. Now if you’re into outsourcing, ask whoever your outsourcing company is, to develop content for you also, and also ask their content developers for tips and ideas. They’re into the business of developing content, they come across many clients and once they get to know you and you get to know them, talk to them, see if they have some ideas for additional content.
5. Ask your clients to contribute content as guest bloggers, they know their subject, they know your product or your service. They can talk about the challenges of the industry and they can also talk about how your product helps them. That ends up being real life case studies in a way, and that is the best thing you can do. It helps your other clients, it helps your prospective clients and it strengthens your relationship with the client who writes the post because now he has become an advocate for your product or service.
So I hope this helps, keep developing good content. If you need even more reasons to be convinced, check out the related article at http://bit.ly/content-development3