According to PR Daily, over 1800 press releases are published every day in the US alone. Many companies and communicators have seen the benefits this kind of writing brings them (read news coverage) hence the big number of press releases.
So, how can you make you make your press release stand out from the crowd? Here are our top tips:
- Speak the language of your audience
- Make it short but informative
- A good headline
- Quote credible sources
- SEO optimization
- Contact information
- Pitch to the right people
The more, the merrier is not always right. Find the media outlets relevant for your company and industry and pitch your press release to them. After all, your press release represents your brand and there may be publications that do not align with it.
For a more detailed version of this article, visit http://bit.ly/effective-press-releases1