What is a press release? A press release is a short article written in a factual way, avoiding sales or advertising language. Its purpose is to provide journalists and consumers with an overview about something interesting and newsworthy about your product, company or organization. They may cover a variety of different topics. Press releases can be an important component of your online marketing mix, reaching multiple audiences and driving SEO results. In order to get optimal results, you need to make a strategy to use press releases to their full potential.
These are good points and I think every small business should pay attention in order to have an effective online presense. One other thing that somehow escapes most small business owners is the effective use of press releases. We have written a short article on the subject at http://bit.ly/press-releases4 Your readers are most welcome to read and learn and start using this free tool. It can only help.