Effectiveness of Press Releases

PressRelease-How-it-helps

What is a press release? A press release is a short article written in a factual way, avoiding sales or advertising language. Its purpose is to provide journalists and consumers with an overview about something interesting and newsworthy about your product, company or organization. They may cover a variety of different topics. Press releases can be an important component of your online marketing mix, reaching multiple audiences and driving SEO results. In order to get optimal results, you need to make a strategy to use press releases to their full potential.

These are good points and I think every small business should pay attention in order to have an effective online presense. One other thing that somehow escapes most small business owners is the effective use of press releases. We have written a short article on the subject at http://bit.ly/press-releases4 Your readers are most welcome to read and learn and start using this free tool. It can only help.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s