Have you spent a long time designing and setting up your website? You might expect that once that is done and your site is up and running, you will be able to sit back, relax and watch your business grow. Unfortunately, things do not work out that way. Your website needs continuous and steady work before any results come in.
Begin by defining your target audience. Yes, any visit is better than none but at the end of the day these visitors will only click away and never come back. The kind of traffic you want is traffic that will help you build up your business and get more customers. This is called organic traffic.
So, how can you generate organic traffic for your website? Read the rest of the article for our tips and tricks.
We recommend starting with Social Media Marketing and then moving on to SEO. These two work closely together. Activity on social media not only helps you bring more visitors to your site but also improve your search engine ranking. Here are some other useful tactics:
Participate in discussion groups and blogging networks. Comment away on blogs and websites in your niche but be subtle whenever mentioning your own site as many of these ban open advertising.
Write new content regularly. Search engines do not like static pages. Periodically posting new and relevant content will get you a long way. Plus, it invites all those social media shares you are after.
Offer certain things for free. Here we don’t mean that you should offer your entire product line to new visitors. Rather, strategically pick a small product or service to offer to your newsletter subscribers or a special, one-time only offer. People love free stuff, especially one-time offers for a free webinar, sample product or discount code for a bestselling product. Adapt the offer based on your niche, send it out and proceed to the next tactic.
Write a guest post on another site in your niche, but not one that is your direct competitor. Find a relevant site or blog whose products and services complement yours and drive additional traffic your way. You can even offer to swap links. You will link to relevant websites and they will link back to you. Chances are that people visiting the other website or already interested in a related product.
Email promotion. Have a mailing list? Send out your latest offer and newsletter and include a share button so interested parties can easily share your links with their contacts.
Affiliate marketing. Working with affiliates is an excellent way to drive traffic your way. Simply ask all your affiliates to share the content from your website whenever and wherever possible.
A combination of these tactics is the best option when you are trying to improve the exposure of your website. Send newsletters and include a share option so readers can let their friends know. Ask your affiliates to share your content and build up your reputation and audience. Same as brick and mortar stores adhere to the ‘location, location, location’ motto, your effort should also be concentrated on getting mentions on other relevant sites from your niche.
We are not going to lie, the process may end up being quite tedious and take some time. If you would rather outsource it and have outside help with your traffic generation, we recommend that you check out the services of Interloper Inc. They offer to customize their strategy according to your needs and budget. Here is a link detailing how they can help you with your internet marketing http://bit.ly/traffic-generation1
We hope this article was helpful. Good luck!