The world of marketing has changed drastically in the past decade. Social media has appeared and gained so much popularity that careful planification and execution of a social media strategy is now required. The title ‘Social Media Manager’ (SMM) is now a job title and their area of expertise includes Facebook, Twitter, Instagram and more. Facebook has over 1,8 billion active users, Twitter over 300 million, Instagram 600 million as of December 2016. Naturally, businesses want to reach this audience to grow their business. This is where the Social Media Manager takes center stage.
What does a Social Media Manager do?
The simplest answer is that he/she manages various different social media accounts for a compary or client. In reality, they do much more than that. Here’s a breakdown of the tasks performed by a Social Media Manager:
- Prepares the company’s social media strategy
- Sets up accounts on target social media networks
- Manages and writes content for social media
- Creates graphics to accompany written content
- Schedules and follows the reach of posts after publication
- Plans and uses the advertising budget effectively
- Follows the results and changes in the social media strategy and acts accordingly
- Grows the number of followers and manages the community.
Many people have the idea of it being a glamorous job that consists of scrolling through a Facebook feed all day. But ask any person spending time on social media in a professional capacity and they will give a very different answer. Not only do they do all of the above but also write each and every single piece of content in a way that aligns with the brand, then adapt it for specific social media sites as they all have their own sets of rules.
So, not only are SMM very resourceful but also quite skilled at customer service as well. Fans or followers often ask questions and voice their concerns on social media. Then it is the manager’s job to answer these. Cue in customer satisfaction as this method typically gets them an answer faster than a phone call or email.
Perhaps the most important part of an SMM’s job is sharing or creating content that generates leads and run campaigns that will engage the community. It is not easy to find a person that is skilled in all of the above.
Where and how to find a Social Media Manager?
Many people claim to know a lot about social media but the activity on their personal or business page shows otherwise. Outsourcing the job may be worth considering. There are many specialized sites offering social media management services, among them Interloper Inc. stands out. Or, post the job listing on one of the many freelancing portals and wait for the portfolios to come in. We recommend several practice runs before hiring one person for the project. Once a post is out there and people start reacting to it, there is no going back. So have your SMM candidates write some content on several products and services and see how they perform. Hire the person that gets the best results in several practice runs.
We hope this article was helpful. Good luck!