Press releases are a rapid and simple way to get free publicity. When written precisely and targeting the right media outlets they can bring intense traffic to your website and drive attention to your business.
So, How do I write a compelling press release ?
An ideal Press Release includes sufficent information for an editor or journalist to write a compelling news story. If you are the new kid on the block, perfecting the art of writing a press release may take some time and practice. But you should always keep in mind that press releases are a free and convenient way to grab people’s attention.
There are a few things every press release should include such as
- Contact information
- A good headline
- Answers to the who, what, why, when and how questions.
No press release is complete without these.
A pro tip is to keep your press releases short.
Keep them around the 1 page limit. 2 pages may be okay or too much, depending on how you write them.
What kind of press releases should I write?
With internet becoming a huge part of our daily lives and an integral part for growing business, the world of marketing has changed and adapted accordingly. Marketing efforts are now largely internet focused. So, online press releases are now the common format. There are now many sites where you can submit them and drive traffic. What good is a website with no traffic? You must drive traffic and attract visitors. Press releases make the whole process much easier. Search engines will crawl your page and press releases pages and your ranking in search results will improve significantly as links from PR sites carry more weight.
Briefly, summarizing a Press Release can drive in traffic from the following medium:
- Press Releases that show up in Google Alerts and RSS feeds directly on the readers desktop.
- Press Releases that get printed as news stories in conventional newspapers, journals and trade publications.
- Press Releases that show up in searches.
- Your own site showing up higher in searches.
Where can I get more information?
Well, for starters you can obtain further nformation on how to write an engaging press releases, in a way that will help you reach both conventional and new media, as well as readers and search engine traffic.
Also you can tips on how to improve your site’s SERPs, check out N.K. Babar’s article at BloggerKhan on http://bit.ly/HTWPRelease.
Check it out and start press releasing.